Troy Elias, one of Osei Appiah's PhD advisees, is getting ready to go on several job interviews at research universities. This week, he will practice his job talk for the ATM group. The title of his talk is "Social Identity, Race, and Ethnicity: Predictors of Consumer Attitudes for Ethnic Minorities in Online Commercial Environments." An abstract of his talk is below.
One of the more commonly held adages of audience dynamics is that members of the audience approach mediated messages with pre-established beliefs and norms that have been established through their group associations and social networks. Media outlets, advertisers, and marketers are well advised that they no longer sell goods and services to individual consumers, but are actually in the business of selling goods and services to networks of customers. In order to understand how certain uniformities of consumer behavior occur, it has become critical to understand how groups are constructed in social systems. It is also critical to understand how members of groups communicate, and who they communicate with, specifically through new media tools. A Social Identity Theoretical Framework is proposed to examine intergroup behavior and communication amongst ethnic minorities in virtual commercial markets.
CHECK IT OUT!
The OSU School of Communication is ranked #1 in the country in the areas of Broadcasting & Media based on a quantitative study of faculty productivity by CIOS!
We are also ranked in the top five in the study of Media and Children, Cognition, and Race and Ethnicity! Way to go ATM members!
We are also ranked in the top five in the study of Media and Children, Cognition, and Race and Ethnicity! Way to go ATM members!
Wednesday, October 15, 2008
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